Trial lecture for appointment as associate professor - Hamid Jafari

Welcome to attend Hamid Jafari's trial lecture for appointment as associate professor on December 13, 10 am - 11 am.

Title of the lecture:

Responsiveness and Supply Chain Capabilities: Insights from Omnichannel Retailing and Manufacturing

Abstract:

Responsiveness is gaining significant attention among scholars and practitioners within Operations and Supply Chain Management as the “ultimate” goal in the marketplace. This is driven by the extreme levels of environmental uncertainty resulting from often complex supply chains, volatility in supply and demand, and fierce competition. Meanwhile, the blurring of boundaries between the actors and functions, much thanks to the advancements in digital technologies and integrating initiatives in supply chains, has had profound implications for the relevance and longevity of competitive advantages.

This lecture will present some takeaways from a few projects on responsiveness in the contexts of omnichannel retailing and manufacturing. Specifically, it will shed light on how responsiveness can be achieved via the interplay or nexus of other distinct, and often interchangeably used, supply chain capabilities such as flexibility, agility, adaptability, and resilience. In this regard, examples will be shared on the role of internal and external contingencies.