MMTC Research Seminar presented by Brian McCauley and Adele Berndt
14
Oktober
2020
-
14
Oktober
2020
12:00
-
13:00
Online - contact for zoom link
14
oktober
2020
-
14
oktober
2020
12:00
-
13:00
Plats
Online - contact for zoom link
|
MMTC Research Seminar presented by Brian McCauley and Adele Berndt
MMTC Research Seminar presented by Brian McCauley and Adele Berndt Brian and Adele will present a seminar entitled “Consumer Engagement in the Modern LANscape”. Consumer engagement is necessary to develop positive outcomes such as loyalty and satisfaction. Esports, and specifically LANs are particularly interesting to study the development of consumer engagement. In the seminar, Adele and Brian will answer the question, how do LAN organizers facilitate engagement.
Arrangör:
Media, Management and Transformation Centre
Senast uppdaterad:
2020-10-08 10:01
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